While Land Rover's sales have been hit economically like almostevery other automaker in this economy, it strong-going Range Rover SUV, which still has many fans, and seem to sell despite of the crisis. The Range Rover is the longest-serving model in the company's off-road arsenal to go without a major update. Until now. Say welcome to the new 2010 Range Rover with minor facial changes but several dramatic inside changes.

Not that you can tell from the outside terribly easily, mind. The outgoing model is something of a style icon, so you could forgive LR stylists for not wanting to futz unnecessarily with the styling. Still, changes are substantial yet modest – there are new headlamps, a new grille, a refreshed bumper cap, relocated fog lamps, and a triple theme to the sides and rear of the vehicle that includes three-section fender vents, 'three-stripe' LED side indicators, and new LED taillamps that incorporate the same 'three-stripe' motif.


The Virtual gauge cluster utilizes a 12-inch Thin Film Transistor (TFT) screen

Inside, the changes are more dramatic, punctuated by a new virtual gauge cluster that utilizes a 12-inch Thin Film Transistor (TFT) screen in place of traditional analog needle instruments – Current Mercedes S-Class owners enjoy a similar setup. Other interior adjustments include a raft of new switchgear, a revamped steering wheel with new multi-directional thumbpads, a new leather headliner and a much-needed upgrade to the navigation system. The new GPS system is hard-drive based touchscreen setup that also includes enhanced USB connectivity and a dedicated iPod port.

The news:

• All-new efficient and powerful LR-V8 engines
• 5.0-liter V8 supercharged 510 bhp and 461 lb/ft torque
• 5.0-liter V8 naturally aspirated
• 375 bhp and 375 lb/ft torque
• Subtle exterior design changes enhance the classic Range Rover design with contemporary details
• Upgraded interior, featuring physical instrument cluster replaced by 12" Thin Film Transistor (TFT) screen with 'virtual' dials and information displays
• State-of-the-art Adaptive Dynamics technology to further improve the Range Rover's peerless ride quality
• New brakes for all engine derivatives
• Updated Terrain Response™ and Dynamic Stability Control System for all-terrain performance
• Active safety aids including Adaptive Cruise Control, Emergency Brake Assist, available Blind Spot Monitoring and Surround Camera system

Tags: Land Rover Range Rover, Range Rover, SUV, Facelift, New York Auto Show