Endurance Rally
Land Rover cancels G4 Challenge
15/01/09 00:42 Arkiveret under: News
As a result of the world wide financial crisis, Land Rover has cancelled the G4 Challenge, which was suposed to be a fund generating activity for charity, mainly for the International Federation of Red Cross and Red Crescent Societies. The aim was to generate approx. £1 million ($1.49 mill.) over the course of two programs.
When asked why the program was being abandoned, the managing director of Land Rover stated that "given the severity of the global economic downturn and trading conditions, we need to make some tough decisions and that means prioritizing our budgets on new product launches. We are disappointed for the competitors who have shown so much commitment and put tremendous effort into succeeding as representatives of their nation. We have and will continue to take swift and decisive actions for the benefit of the business; unfortunately that means the Land Rover G4 Challenge has to come to an early close."
The program was to take competitors through 18 countries and be an "ultimate test of team spirit and physical fitness". The entire Land Rover fleet was supposed to be involved, with the Range Rover Sport, Freelander 2 and Discovery 3 all earmarked for duty.
When asked why the program was being abandoned, the managing director of Land Rover stated that "given the severity of the global economic downturn and trading conditions, we need to make some tough decisions and that means prioritizing our budgets on new product launches. We are disappointed for the competitors who have shown so much commitment and put tremendous effort into succeeding as representatives of their nation. We have and will continue to take swift and decisive actions for the benefit of the business; unfortunately that means the Land Rover G4 Challenge has to come to an early close."
The program was to take competitors through 18 countries and be an "ultimate test of team spirit and physical fitness". The entire Land Rover fleet was supposed to be involved, with the Range Rover Sport, Freelander 2 and Discovery 3 all earmarked for duty.
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